ADRIAN FUENTES
Design Director & Product Lead
Throughout my career, I've had the pleasure of working on some amazing games, including Asphalt 8: Airborne, Tuscany Villa, Battle Royale: Ultimate Show, and more. But my passion for game design and product management extends beyond my current role - I'm also open for consultancy work on these topics.If you're interested in collaborating with me or want to learn more about my work, please don't hesitate to get in touch. Let's create something amazing together!
© Adrian Fuentes. All rights reserved.
PROJECTS I WORKED ON
Work
I'm a Design Director at Flying Wild Hog, currently working on an unannounced UE5 project that I'm incredibly excited about. With over 12 years of experience in the industry, I've held critical roles in Game Design and Product Management Leadership, participating in a wide range of projects across mobile, PC, VR, and console platforms.🎮 Shipped titles:
🔸 Asphalt 8: Airborne (F2P-Mobile & PC) - 🏆 91 on Metacritic 🏆 +400 Million players
🔸 Tuscany Villa (F2P-Mobile)
🔸 Battle Royale: Ultimate Show (F2P-Mobile)
🔸 Goodgame Empire: Millennium Wars (F2P-Mobile)
🔸 The Adventures of Tintin (Premium-Mobile)🎮 AAA Projects I participated in:
🔸 Mistborn: Project Ashes ( PC/ Console )
🔸 UE4 Action Adventure (TBA) (PC/ Console )🖥️ Desktop Apps
🔸 Voicemod Desktop
About
Hi there, I'm Adrian Fuentes, a 37-year-old game industry professional from Spain. When I'm not spending time with my family and friends, traveling, playing video games, or cooking, I'm working on exciting indie initiatives with industry peers and colleagues I've met over my career.As a Design Director, I'm passionate about empowering my team to develop world-class experiences and features. I'm in charge of creating and driving a vision for the product, always thinking outside the box and using experience as one of the lenses through which to see problems. I thrive on doing more with less, as limitations often stimulate imaginative problem-solving.I'm a big believer in design thinking and optimizing workflows to ensure that all necessary components are in place. I'm dedicated to boosting team productivity with compassion and utilizing data to gain a better understanding of real-world requirements. And of course, I'm always examining how items perform in regard to corporate goals.If you're interested in connecting with me or learning more about my work, don't hesitate to reach out. I'd love to chat!
VOICEMOD
Product Manager
Mar 2020 – Oct 2021Leading the Desktop App - Players Experience Mod- Managed a team up to +15 developers
- Mentored Leadership and Product, and Design Teams about Gamer Audiences, F2P Design, Methodologies, and IP Research
- Introduced new workflows and optimized cross-department pipelines.
- Drove and Released the V2 and full Rebrand of the Desktop App.
- Conceptualized and Drove the transition to on-demand services and features
- Led the feature's ideation and implementation that helped to achieve +500K WAUs and +380% YoY Growth in MAUs.
- Ideated a growth hack that achieved a +340% increase of Members in Discord in one quarter.
BATTLE ROYALE ULTIMATE SHOW
Product Lead & Senior Game Designer
🔶 Developed and implemented a company-wide design approach while managing and mentoring Agile workflow teams.
🔶 Defined the Product strategy, offered strategic advice to all teams and projects, and provided important insights on the company's pivot to successful market trends.
🔶 I conceptualized, designed, and created original intellectual property from pitch to MVP to Soft Launch to Release.
🔶 Participate in creating, reviewing, and approving Core and Meta features.
🔶 Provide creative direction to a team of 10+ designers, artists, and engineers daily.
🔶 Actively participate in the search for and hiring of key members of the game development team
🔶 Play an active role in developing a pipeline that allows my team to work with efficiency while having fun.
🔶 Ensure that all members of my team have opportunities for professional and creative development.
GoodGAME EMPIRE: MILLENNIUM WARS
Senior Game Designer🔶 Developed high-quality game content and system designs and offered strategic advice and valuable insights into new development trends.
🔶 Participate in creating, reviewing, and approving Core and Meta features.
🔶 Lead and collaborated with a +5 dev team to develop the fundamental concept and game design for many pitches of greenlighted projects,
🔶 Partnering with leadership & executives to ensure brand and KPI goals were met.
ASPHALT 8: AIRBORNE
Released in 2011, this game has been enjoyed by more than 400 million Players, and stills is one of the Top Performers in the Racing Genre worldwide.Game Designer
🔶Settled the game vision along with the project lead designer.
🔶USP core mechanics, game progression, core loops for single and multiplayer, LD, and scripting.
🔶Async and Sync multiplayer, User acquisition, and retention features during Live Ops.
🔶Premium to F2P game design transition post-launch and Project Documentation Keeper.
🔶Technical Designer for UI implementation on the first release version.
🏆 Designed the world's first Twitch API integration on a mobile title.
🏆 Mobile backend as service, UI/UX, and new UI proprietary tool design. AWARDS
Best Mobile Game App
GSMA Global Mobile Awards 2015Best Smartphone/Tablet Game
Gamelab 2014 AwardsAndroid Game of the Year
Pocket Gamer Awards 2014Best Sports/Driving Game
Pocket Gamer Awards 2014Windows Phone Game of the Year
Pocket Gamer Awards 2014Most Popular Game (Overseas)
Korea Game Awards 2014
The Adventures of Tintin: The Game
Junior Game Designer
🔶 Level Documentation, and Cinematic design using proprietary engine and tools.
🔶 Designing and prototyping QTEs, Combat Systems, Mini-games, and Puzzle systems Scripting.
Tuscany Villa
Senior Product Manager, Roadmap🔶 Acting as Principal PM, in charge of developing and implementing the Tuscany Villa Product Strategy
🔶collaborating with stakeholders to develop product strategies and a content roadmap to extend the product's longevity and meet milestones and KPI targets.
🔶 Participate in setting short- and long-term financial targets and business forecasts for the game
🔶 Research the Market and prioritize potential impactful features to add to the roadmap
🔶 Contribute to developing, reviewing, and approving Core and Meta features.
🔶 Collaborate with a team of +90 designers, artists, and engineers daily.
🔶 Actively participate in searching for and recruiting key product development team members.
🔶 Play an active role in developing a pipeline that enables the team to operate while having fun.Skills: Product Strategy · Systems Design · Product Direction · Gameplay · UI/UX · Research