I've designed systems across Action, FPS, Strategy, Casual, and SaaS — Premium and F2P. The structural problems are the same everywhere.
15+ years. 1.7B+ players. GSC Game World, Flying Wild Hog, Gameloft.
GSC Game World
Directed core gameplay architecture and systems thinking as Design Director for the franchise revival. Locked the mechanics loops and loop hierarchy that gave players freedom across 100+ hours while maintaining design intent at massive scale.
Flying Wild Hog
Led design craft team as Head of Design through production scaling challenges. Built the systems architecture framework and coached designers to solve structural problems before they propagated through the build.
Soulforge Games
Created and shipped original IP as Creative Director and Founder. Architected the progression economy and core loops that kept players engaged across the horror-action experience while maintaining creative vision through launch and post-launch content.
Gameloft Barcelona
Designed core progression and upgrade systems. Architected the vehicle balancing framework and competitive loops that sustained 400M+ players across 10+ years of live operations without core fracture.
I've seen this sequence more times than I'd like.
You can fix it after launch. You just won't want to see that bill.
I help you build the concept that survives the room. Player promise locked. Loop hierarchy defined. The hard questions answered before they're asked.
I document your player promise, lock your design pillars, and settle the structural questions that would otherwise derail you mid-production. You leave pre-production knowing what you're building — and so does your team.
I map where your loops compete and rebuild the hierarchy so they don't. Your team gets a foundation they can actually scale — whether there are 5 designers on it or 150.
I surface the design debt and structural problems threatening your timeline before they force a replanning conversation. One session can change the trajectory of a milestone.
A senior perspective on the decisions that carry real risk — creative pivots, hiring calls, architecture bets. I've navigated these inside organizations of 20 to 500. I'm not inside your politics. I'm available when it matters.
Four steps. No retainer traps. No month-two surprises.
We start by mapping what you've built and where it's going to break. One session. No prep required.
I document the architecture, settle the loop hierarchy, and write down the decisions that usually live only in someone's head. Your team gets something they can actually build against.
I'm with you through the inflection points that matter — pre-production, vertical slice, the moments where the wrong call echoes for months.
Senior counsel on retainer. When something's about to go wrong — or already has — you have someone to call.
Gameloft
Gameloft
If you're scaling a design team, locking loops before vertical slice, or navigating a moment where the wrong decision compounds — this is the right place to start.