Loop conflicts kill games.

I find them in pre-production.

15+ years. 400M+ players. GSC Game World, Flying Wild Hog, Gameloft.

Schedule a consultation Case Studies

Open to senior advisory engagements, 2026

Studios advised
GSC Game WorldFlying Wild HogGameloft
Work

Four engagements. Full case studies.

GSC Game World
S.T.A.L.K.E.R. 2
Lead Game Designer
Gameloft Barcelona
Asphalt 8: Airborne
Game Designer
Flying Wild Hog
Flying Wild Hog
Lead Game Designer
Kakusei
Kakusei
Game Design Director

This kind of work is available to your studio. Let's talk

The cost of getting it wrong

I've seen this sequence more times than I'd like.

+6 mo

Vertical slice fails. Core and progression loops competed.

+3 mo

Architecture rebuilt mid-production. Fault was visible in pre-production.

+burn

Shipped with fractured progression. Live-ops can't extend what was designed in.

You can fix it after launch. You just won't want to see that bill.

One session is cheaper than one bad month. Let's talk
What You Get

Five engagements. Pick where you are.

00
Pitch & Concept GreenlightPlayer promise locked. Loop hierarchy defined. The hard questions answered before they're asked.
01
Design Architecture BlueprintPlayer promise, design pillars, structural decisions — documented before they derail production.
02
Loop Audit & RestructureMap where loops compete. Rebuild the hierarchy so they don't. Scales from 5 designers to 150.
03
Production Health AuditSurface design debt before it forces a replanning conversation. One session can change a milestone.
04
Retained Design CounselSenior perspective on decisions that carry real risk. Available when it matters. Not inside your politics.

Not sure which fits? Tell me where you are. Let's talk

How It Works

Four steps. No retainer traps. No month-two surprises.

01 — DISCOVERY

Map what you've built and where it's going to break.

One session. No prep required.

02 — BLUEPRINT

Document the architecture, settle the loop hierarchy.

Write down decisions that usually live only in someone's head. Your team gets something they can build against.

03 — DELIVERY

Present through the inflection points that matter.

Pre-production, vertical slice, the moments where the wrong call echoes for months.

04 — ONGOING

Senior counsel when something's about to go wrong.

Or already has. You have someone to call.

Ready to start? Schedule a consultation

Earlier work
2020 — 21VoicemodProduct Manager — Led SaaS pivot. 1.5M MAU, 900% YoY growth
2014 — 20Mobile & live-service titlesSenior Game Designer — Goodgame Studios, Scopely
Contact

If you're scaling a design team, locking loops before vertical slice, or navigating a moment where the wrong decision compounds — this is the right place to start.

Or book directly: Schedule a consultation